CREDIT CARD CUSTOMER SATISFACTION IN ARGENTINA: SEGMENTS STUDY

JUNE 2025 EXCEL REPORT DOWNLOAD  

TABLE OF CONTENTS

CREDIT CARD PORTFOLIO SEGMENTATION - VOLUME
by competitor 

Credit Card portfolio segmentation by customer profile, number of cards (%)  
  
CREDIT CARD PORTFOLIO SEGMENTATION - SPENDING
by competitor

Credit Card portfolio segmentation by customer profile, spending in AR$ (%)

CUSTOMER SATISFACTION INDICATORS
by competitor and segment

Customer satisfaction indicators by competitor and segment

Segment-level satisfaction comparison

Competitor-level satisfaction comparison

Benchmark levels of desired satisfaction by segment

SEGMENTS

CLASSIC: Classic and standard products

UPPER: Gold and upper income products

PREMIUM: Platinum, Black and other premium products

COMPANIES 
BANCO DE LA NACION ARGENTINA - BANCO DE LA PROVINCIA DE BUENOS AIRES - BANCO DE GALICIA Y BUENOS AIRES S.A.U. - BANCO BBVA ARGENTINA S.A. - BANCO SANTANDER ARGENTINA S.A. - BANCO MACRO S.A. - BANCO SUPERVIELLE S.A. - BANCO PATAGONIA S.A. - BANCO CREDICOOP COOPERATIVO LIMITADO - BANCO DE LA PROVINCIA DE CORDOBA S.A. - INDUSTRIAL AND COMMERCIAL BANK OF CHINA (ARGENTINA) S.A.U. - NUEVO BANCO DE SANTA FE SOCIEDAD ANONIMA - BANCO DE LA CIUDAD DE BUENOS AIRES - NUEVO BANCO DE ENTRE RÍOS S.A. - NUEVO BANCO DEL CHACO S. A. - BANCO HIPOTECARIO S.A. - BANCO PROVINCIA DEL NEUQUÉN SOCIEDAD ANÓNIMA - BANCO COLUMBIA S.A. - BANCO DE LA PAMPA SOCIEDAD DE ECONOMÍA MIXTA - BANCO DE SERVICIOS FINANCIEROS S.A. - COMPAÑIA FINANCIERA ARGENTINA S.A. - UALA BANK