Survey Q3 2025 – Latin America Cryptocurrency Ownership and Growth
During the third quarter of 2025, the cryptocurrency ecosystem in Latin America continued to expand steadily, reinforcing the region’s position as one of the most dynamic markets for digital assets worldwide. The total number of unique individual users of a crypto wallet or exchange reached 73.7 million, marking a net quarterly increase of 5.5 million people across the 18 countries analyzed by RankingsLatAm.com. When compared to June 2025, this represents an 8.1% quarterly growth rate in active individual users. Importantly, the data confirms that every country in the region registered growth in crypto adoption during the period.
The third quarter of 2025 confirmed that cryptocurrency adoption continued to expand across every country in Latin America, though with considerable variation in pace and intensity. While the general trend remains upward, the rate of growth observed this quarter was more moderate compared with previous periods, suggesting a gradual stabilization of adoption patterns after accelerated expansion. This moderation does not indicate a loss of interest, but rather the natural evolution of a maturing market, where adoption is spreading from early adopters to broader, more diverse population segments.
Despite the slower growth rate, the number of unique crypto users in the region continues to rise steadily, reflecting sustained confidence in digital assets as part of personal finance strategies. New users continue to enter the ecosystem every month, supported by the expansion of local exchanges, mobile wallets, and regulatory frameworks that promote greater trust in crypto-related services. This steady increase in active participants consolidates Latin America’s position as one of the world’s most dynamic and inclusive regions in the digital asset economy, where crypto adoption is no longer a niche trend but an integral component of financial modernization.
At the national level, growth rates varied significantly. Brazil recorded the strongest quarterly expansion with a 9.7% increase, followed closely by Mexico (9.1%), Peru (8.7%), and Colombia (7.2%). These markets remain the key drivers of regional adoption, supported by favorable fintech ecosystems, robust local exchanges, and improving regulatory clarity. Other countries with notable growth include Honduras (7.5%), Argentina (6.6%), and Paraguay (4.6%). Smaller but still positive increases were seen in Chile (4.0%), Costa Rica (4.5%), and the Dominican Republic (4.8%), while even more modest rises occurred in Ecuador (2.1%), Venezuela (2.1%), Panama (1.5%), and Uruguay (1.6%). The key takeaway is that all 18 markets grew, underscoring the widespread penetration and resilience of crypto adoption throughout Latin America.
Demographically, the survey reveals clear generational dynamics shaping the region’s digital finance landscape. When segmented by age group — Millennials (18–35 years), Gen X (36–49), Baby Boomers (50–65), and Seniors (66–80) — the data show that Millennials continue to be the primary force driving crypto adoption. This cohort, already comfortable with digital banking and investment apps, expanded its participation rate more than any other group during the quarter. Gen X investors followed, reflecting their growing interest in decentralized finance and diversification strategies. Meanwhile, Baby Boomers and Seniors increased their presence more gradually, but they remain relevant in the evolution of the regional investor base.
However, the third-quarter survey also highlights an interesting behavioral shift that transcends age groups. Across Latin America, gold has regained prominence as an alternative long-term investment, reshaping the relative preference between cryptoassets and precious metals. This trend appears consistently in all countries analyzed and is particularly strong among Baby Boomers and Seniors, for whom gold’s reputation as a stable store of value remains deeply ingrained. The growing appeal of gold has slightly reduced the percentage of respondents who express a clear preference for cryptocurrencies over traditional safe-haven assets.
Even with this shift toward gold, the overall picture remains one of steady and inclusive growth in cryptocurrency adoption throughout Latin America. Digital assets continue to attract new users quarter after quarter, integrating more deeply into the region’s financial behavior. Millennials remain the central driving force, while older generations are now participating more actively, albeit with a cautious approach influenced by traditional investment habits.
The free version of this quarterly report available on RankingsLatAm.com provides a detailed breakdown of these attitudes toward cryptocurrencies versus gold, segmented by country and by demographic group. This deeper view offers valuable insights into how perceptions of value and risk are evolving among Latin American crypto investors and users — and who is truly shaping the next stage of the crypto revolution in the region.
Cryptocurrencies Usage Survey Latin America - Ownership and growth by country