MonitorLatAm eCommerce
eCommerce Markets in Latin America Key Data & Statistics
2022.Q4 (2014-2022 | 2023e)
eCommerce Fraud Monitor 2022.12 - LatAm* average
Chargebacks: 1.8%
False declines: 10.4%
Approval rate: 83%
Suspicious accounts (trials included): 21%
Total fraud operational costs°: 17.1%
FD costs°°: 27.2%
eCOMMERCE FRAUD MONITOR IN LATIN AMERICA PREMIUM REPORT
° Estimated as the sum of costs related to replacement goods, shipping/return costs, insurance, manual order review costs, chargebacks, and expenses related to online fraud
°° Estimated as the loss of sales as a consequence of rejecting operations that should have been accepted.
2022.Q4 monitor highlights (Y-o-Y%) - Key statistics - LatAm* average
Latin America eCommerce market size (USD millions): + 16.8%
eShoppers (millions): +10.2%
Purchase orders (millions): +12.6%
Ticket average (USD): +3.8%
Orders by eShopper average: +2.1%
eCommerce market size: USD 159.604 million
eShoppers: 286 million
Ticket average: USD 63.3
eCommerce vs GDP%: 3.1%
eCommerce vs Retail: 12.5%
eCommerce LatAm penetration: 3.6%
* LatAm: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
eCommerce market size & projections by country
eCOMMERCE IN LATIN AMERICA STATISTICS AND MARKET PROJECTIONS by COUNTRY (18 countries)
eCommerce payment methods mix
LatAm average (18 countries)2022.Q4
Credit cards: 42.8%
eWallets: 21.8%
Debit cards: 15.1%
Cash&collections: 12.2%
Bank transfers: 6.6%
Other: 1.6%
Spain (benchmark)
2022.Q4
Credit and Debit cards: 51.6%
eWallets, PayPal, ApplePay, GooglePay, AmazonPay: 37.8%
Cash&collections: 3.9%
Other: 6.8%
2022.Q4 (Y-o-Y%) - MarketPlace performance overview
eCommerce revenue (Argentina): + 27%
eCommerce revenue (Brazil): +24%
eCommerce revenue (Mexico): +39%
Fintech revenue (Argentina): +109%
Fintech revenue (Brazil): +81%
Fintech revenue (Mexico): +134%
Source: MercadoLibre
Source: MercadoLibre
Unique user metrics Y-o-Y% - LatAm average
Source: MercadoLibre
Uruguay, Web payments* in Pesos and USD - Transactions and Value YoY% (2022 vs 2021)
Sources: Banred, DeRemate, Sistarbanc and Urutec
*Payments for goods and services made through the internet banking channel, in which the bank's website, the payment service provider's site or the commercial establishment's site is operated directly
eCommerce in Mexico highlights (Y-o-Y%) - Credit and Debit Cards transactions
eCommerce Credit Card transactions (number of TPV transactions): + 19,2%
eCommerce Credit Card transactions (MX$): + 33.8%
eCommerce Debit Card transactions (number of TPV transactions): (-17.10%)
eCommerce Debit Card transactions (MX$): + 4.3%
Source: Banxico
(2022 vs 2021 average)
eCommerce in Latin America - Country ranking by market size in USD - 2023e vs 2013 (%)
Payments in Brazil - Smartphone users who used QR payments in last three months
Source: RankingsLatAm online payments survey
Payments in Brazil - Smartphone users who used contactless payments in last three months
Source: RankingsLatAm online payments survey
eWallets adoption in smartphone users who made mobile payments (multiple answers) - 2022.Q3
Source: RankingsLatAm online payments survey
eCommerce mobile purchase frecuency - Smartphone users - 2022.Q3 survey
Source: RankingsLatAm online payments survey