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MonitorLatAm eCommerce


eCommerce Markets in Latin America Key Data & Statistics

2022.Q4 (2014-2022 | 2023e)

 

eCommerce Fraud Monitor 2022.12 - LatAm* average

Chargebacks: 1.8%
False declines: 10.4%
Approval rate: 83%
Suspicious accounts (trials included): 21%
Total fraud operational costs°: 17.1%
FD costs°°: 27.2%
  

Excel DatabaseeCOMMERCE FRAUD MONITOR IN LATIN AMERICA PREMIUM REPORT

° Estimated as the sum of costs related to replacement goods, shipping/return costs, insurance, manual order review costs, chargebacks, and expenses related to online fraud
°° Estimated as the loss of sales as a consequence of rejecting operations that should have been accepted.
  
 

2022.Q4 monitor highlights (Y-o-Y%) - Key statistics - LatAm* average

Latin America eCommerce market size (USD millions): + 16.8%
eShoppers (millions): +10.2%
Purchase orders (millions): +12.6%
Ticket average (USD): +3.8%
Orders by eShopper average: +2.1%
eCommerce market size: USD 159.604 million
eShoppers: 286 million
Ticket average: USD 63.3
eCommerce vs GDP%: 3.1% 
eCommerce vs Retail: 12.5% 
eCommerce LatAm penetration: 3.6%  

 

* LatAm: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. 

   

eCommerce market size & projections by country

    Excel Database eCOMMERCE IN LATIN AMERICA STATISTICS AND MARKET PROJECTIONS by COUNTRY (18 countries)
2022.Q4
  
Credit cards: 42.8%
eWallets: 21.8%
Debit cards: 15.1%
Cash&collections: 12.2%
Bank transfers: 6.6%
Other: 1.6%
   
Spain (benchmark)
2022.Q4
  
Credit and Debit cards: 51.6%
eWallets, PayPal, ApplePay, GooglePay, AmazonPay: 37.8%
Cash&collections: 3.9%
Other: 6.8%
    
 

2022.Q4 (Y-o-Y%) - MarketPlace performance overview 

eCommerce revenue (Argentina): + 27%
eCommerce revenue (Brazil): +24%
eCommerce revenue (Mexico): +39%
Fintech revenue (Argentina): +109%
Fintech revenue (Brazil): +81%
Fintech revenue (Mexico): +134%
    

Source: MercadoLibre

   
eCommerce Volume Y-o-Y% (FX neutral*) and eCommerce items Sold Y-o-Y%
eCommerce Latin America Market Size
Source: MercadoLibre
  
Unique user metrics Y-o-Y% - LatAm average
eCommerce Latin America unique users
Source: MercadoLibre
  
Uruguay, Web payments* in Pesos and USD - Transactions and Value YoY% (2022 vs 2021)
Web Payments Value and transactions in Uruguay 2022 indicators
Sources: Banred, DeRemate, Sistarbanc and Urutec
*Payments for goods and services made through the internet banking channel, in which the bank's website, the payment service provider's site or the commercial establishment's site is operated directly
  
eCommerce in Mexico highlights (Y-o-Y%) - Credit and Debit Cards transactions 
  eCommerce Credit Card transactions (number of TPV transactions): + 19,2%
eCommerce Credit Card transactions (MX$): + 33.8%
eCommerce Debit Card transactions (number of TPV transactions): (-17.10%)
eCommerce Debit Card transactions (MX$): + 4.3%
eCommerce credit and debit card transactions in Mexico 2022 key data
Source: Banxico
(2022 vs 2021 average)
   
   
eCommerce in Latin America - Country ranking by market size in USD - 2023e vs 2013 (%)
 
eCommerce in Latin America - Country ranking by market size in USD - 2023e vs 2013 (%)
   
Payments in Brazil - Smartphone users who used QR payments in last three months
QR payments brazil smartphones users survey 2022Q3
Source: RankingsLatAm online payments survey
     
Payments in Brazil - Smartphone users who used contactless payments in last three months
Contactless payments brazil smartphones users survey 2022Q3
Source: RankingsLatAm online payments survey
     
eWallets adoption in smartphone users who made mobile payments (multiple answers) - 2022.Q3  
eWallets payments brazil smartphones users survey 2022Q3
  Source: RankingsLatAm online payments survey
    
eCommerce mobile purchase frecuency - Smartphone users - 2022.Q3 survey
Mobile purchases brazil smartphones users survey 2022Q3
Source: RankingsLatAm online payments survey