MonitorLatAm eCommerce
eCommerce Markets in Latin America Key Data & Statistics
Uruguay, Web payments* in Pesos and USD - Transactions and Value YoY% (2022.Q2 vs 2021.Q2)
Sources: Banred, DeRemate, Sistarbanc and Urutec
*Payments for goods and services made through the internet banking channel, in which the bank's website, the payment service provider's site or the commercial establishment's site is operated directly
eCommerce in Mexico highlights (Y-o-Y%) - Credit and Debit Cards transactions
eCommerce Credit Card transactions (number of TPV transactions): + 19,2%
eCommerce Credit Card transactions (MX$): + 33.8%
eCommerce Debit Card transactions (number of TPV transactions): (-17.10%)
eCommerce Debit Card transactions (MX$): + 4.3%
Source: Banxico
(2022.Q2 vs 2021.Q2, average)
2022.Q3 monitor highlights (Y-o-Y%) - Key statistics - LatAm* average
Latin America eCommerce market size (USD millions): + 21.6%
eShoppers (millions): +7.7%
Purchase orders (millions): +8.9%
Ticket average (USD): +11.6%
Orders by eShopper average: +1.2%
eCommerce market size: USD 166.165 million
eShoppers: 273.2 million
Ticket average: USD 70.3
eCommerce vs GDP%: 3.2% (2022e)
eCommerce vs Retail: 12.1% (2022e)
eCommerce LatAm penetration: 3.8% (2022e)
* LatAm: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
eCommerce data & projections by country
eCommerce insights
eCommerce Payment method mix - LatAm average (18 countries)
2022.Q3
Credit cards: 43%
eWallets: 22%
Debit cards: 15%
Cash&collections: 12%
Bank transfers: 6%
Other: 2%
Source: eCommerce in Latin America statistics and projections
2022.Q3 (Y-o-Y%) - Performance overview
eCommerce revenue (Argentina): + 23%
eCommerce revenue (Brazil): +15%
eCommerce revenue (Mexico): +41%
Fintech revenue (Argentina): +143%
Fintech revenue (Brazil): +69%
Fintech revenue (Mexico): +117%
Source: MercadoLibre
According to 2022.Q3 data from MercadoLibre, eCommerce business continues to perform consistently, with resilient growth across major markets even as traditional retail fully reopens. Gross merchandise volume shows growth accelerating in Brazil and in Mexico, where growth was driven primarily by an increase in unique buyers, highlighting the traction that eCommerce has achieved there. Also, Fintech business continues to show strong momentum in metrics such as total payment volume and off-platform TPV payments.
Source: MercadoLibre
Unique user metrics Y-o-Y% - LatAm average
Source: MercadoLibre
eCommerce in Latin America - Country ranking by market size in USD - 2023e vs 2013 (%)
Payments in Brazil - Smartphone users who used QR payments in last three months
Source: RankingsLatAm online payments survey
Payments in Brazil - Smartphone users who used contactless payments in last three months
Source: RankingsLatAm online payments survey
eWallets adoption in smartphone users who made mobile payments (multiple answers) - 2022.Q3
Source: RankingsLatAm online payments survey
eCommerce mobile purchase frecuency - Smartphone users - 2022.Q3 survey
Source: RankingsLatAm online payments survey