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MonitorLatAm eCommerce


eCommerce Markets in Latin America Key Data & Statistics

Uruguay, Web payments* in Pesos and USD - Transactions and Value YoY% (2022.Q2 vs 2021.Q2)
Web Payments Value and transactions in Uruguay 2022 indicators
Sources: Banred, DeRemate, Sistarbanc and Urutec
*Payments for goods and services made through the internet banking channel, in which the bank's website, the payment service provider's site or the commercial establishment's site is operated directly
  
eCommerce in Mexico highlights (Y-o-Y%) - Credit and Debit Cards transactions 
  eCommerce Credit Card transactions (number of TPV transactions): + 19,2%
eCommerce Credit Card transactions (MX$): + 33.8%
eCommerce Debit Card transactions (number of TPV transactions): (-17.10%)
eCommerce Debit Card transactions (MX$): + 4.3%
eCommerce credit and debit card transactions in Mexico 2022 key data
Source: Banxico
(2022.Q2 vs 2021.Q2, average)
   
2022.Q3 monitor highlights (Y-o-Y%) - Key statistics - LatAm* average
Latin America eCommerce market size (USD millions): + 21.6%
eShoppers (millions): +7.7%
Purchase orders (millions): +8.9%
Ticket average (USD): +11.6%
Orders by eShopper average: +1.2%
eCommerce market size: USD 166.165 million
eShoppers: 273.2 million
Ticket average: USD 70.3
eCommerce vs GDP%: 3.2% (2022e)
eCommerce vs Retail: 12.1% (2022e)
eCommerce LatAm penetration: 3.8% (2022e) 
  
Excel Database eCOMMERCE IN LATIN AMERICA STATISTICS DASHBOARD (FREE DOWNLOAD)
 
* LatAm: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. 

   

eCommerce data & projections by country 

 Excel Database eCOMMERCE IN LATIN AMERICA STATISTICS AND MARKET PROJECTIONS by COUNTRY (18 countries)
Excel DatabaseECOMMERCE IN ARGENTINA KEY INDICATORS, STATISTICS AND MARKET PROJECTIONS
 

eCommerce insights

eCommerce Payment method mix - LatAm average (18 countries)
2022.Q3
  
Credit cards: 43%
eWallets: 22%
Debit cards: 15%
Cash&collections: 12%
Bank transfers: 6%
Other: 2%
    

Source: eCommerce in Latin America statistics and projections

2022.Q3 (Y-o-Y%) - Performance overview 
    
eCommerce revenue (Argentina): + 23%
eCommerce revenue (Brazil): +15%
eCommerce revenue (Mexico): +41%
Fintech revenue (Argentina): +143%
Fintech revenue (Brazil): +69%
Fintech revenue (Mexico): +117%
    

Source: MercadoLibre

According to 2022.Q3 data from MercadoLibre, eCommerce business continues to perform consistently, with resilient growth across major markets even as traditional retail fully reopens. Gross merchandise volume shows growth accelerating in Brazil and in Mexico, where growth was driven primarily by an increase in unique buyers, highlighting the traction that eCommerce has achieved there. Also, Fintech business continues to show strong momentum in metrics such as total payment volume and off-platform TPV payments. 
   
eCommerce Volume Y-o-Y% (FX neutral*) and eCommerce items Sold Y-o-Y%
eCommerce in Latin America: Market size, purchase orders, e-shoppers, projections, payment methods and penetration statistics for 18 countries.
Source: MercadoLibre
  
Unique user metrics Y-o-Y% - LatAm average
eCommerce LatAm metrics
Source: MercadoLibre
   
eCommerce in Latin America - Country ranking by market size in USD - 2023e vs 2013 (%)
 
eCommerce in Latin America - Country ranking by market size in USD - 2023e vs 2013 (%)
   
Payments in Brazil - Smartphone users who used QR payments in last three months
QR payments brazil smartphones users survey 2022Q3
Source: RankingsLatAm online payments survey
     
Payments in Brazil - Smartphone users who used contactless payments in last three months
Contactless payments brazil smartphones users survey 2022Q3
Source: RankingsLatAm online payments survey
     
eWallets adoption in smartphone users who made mobile payments (multiple answers) - 2022.Q3  
eWallets payments brazil smartphones users survey 2022Q3
  Source: RankingsLatAm online payments survey
    
eCommerce mobile purchase frecuency - Smartphone users - 2022.Q3 survey
Mobile purchases brazil smartphones users survey 2022Q3
Source: RankingsLatAm online payments survey