Survey Q2 2025 – Latin America Cryptocurrency Ownership and Growth
Cryptocurrency adoption in Latin America continues to rise sharply in 2025, with the region showing an overall growth rate of 18.3% in the second quarter. The market remains highly concentrated, as Argentina, Brazil, Chile, Colombia, Mexico, and Peru together account for 87% of total crypto users across Latin America. These six countries are the dominant forces shaping the region’s crypto landscape, both in volume and in influence.
A closer look at the demographic breakdown reveals that Millennials are the core drivers of crypto adoption in Latin America. According to the latest data from 18 countries, 21.9% of individuals aged 18 to 35 own cryptocurrency, making them the largest user group by a significant margin. Generation X, composed of those between 36 and 49 years old, follows with an ownership rate of 14.1%. Baby Boomers (50 to 65 years old) show a lower engagement, with 11.2% reporting ownership of digital assets. Seniors aged 66 to 80 represent only 3.5% of users. Overall, the total average ownership rate across all age groups in the region stands at 14.3%.
Cryptocurrencies Usage Survey Latin America
This age distribution clearly illustrates that younger generations are leading crypto adoption, not just in terms of sheer numbers but also in driving market behavior and demand. Millennials, in particular, are not only more open to digital financial tools but also more likely to use crypto for everyday transactions, savings, or investment diversification.
At the country level, Argentina tops the list with a crypto ownership rate of 19.8%, followed closely by Brazil at 18.6%. El Salvador, which made headlines in recent years for adopting Bitcoin as legal tender, maintains a high ownership rate of 14.6%. Meanwhile, new markets are emerging rapidly. Bolivia experienced an explosive 355% growth in crypto adoption in the last quarter alone, while Guatemala and Paraguay also posted strong increases of 88% and 52% respectively.
These figures paint a dynamic and evolving picture of cryptocurrency usage in Latin America, with Millennials at the center of this transformation. Countries with high economic volatility or limited access to traditional financial services are not only showing high levels of ownership but are also driving the fastest growth, suggesting a deeper regional trend toward digital financial alternatives.