RETAIL CRYPTO INVESTORS IN LATIN AMERICA: CROSS-COUNTRY SURVEY ANALYSIS
RETAIL CRYPTO INVESTORS IN LATIN AMERICA: CROSS-COUNTRY SURVEY ANALYSIS
2025-12 SURVEY RESULTS - INSTANT EXCEL DOWNLOAD
Comprehensive statistics. 18 Latin American markets. Breakdown by country and by age group (millenials, Gen X, Baby boomers and Seniors).
TABLE OF CONTENTS
MARKET OVERVIEW (LATAM)
I. How would you characterize your country’s current level of adoption of cryptocurrencies and digital assets?
II. Level of adoption, trend
SURVEY 2025-12 RESULTS - IN-DEPTH ANALYSIS BY COUNTRY AND AGE
1. Which investment strategy best describes your current approach to cryptocurrencies?
2. What proportion of your overall net worth is currently held in cryptocurrencies and other digital assets?
3. How would you describe your overall level of confidence in the long-term potential of cryptocurrencies and digital assets?
4. In how many different cryptocurrencies and digital-asset instruments (such as NFTs or security tokens) are you currently invested?
5. What is your primary motivation for allocating part of your wealth to cryptocurrencies and digital assets?
6. Would you consider investing in Bitcoin or other tokenized assets if they were available through your current bank or fintech provider?
7. Would you consider changing your current bank if it does not offer adequate crypto custody and trading services during 2026?
8. What Bitcoin price do you anticipate by the end of 2026?
9. Do you intend to increase the proportion of cryptocurrencies and digital assets in your portfolio during 2026?
10. Where do you expect digital assets to stand in Latin America by the end of 2026?
METHODOLOGICAL NOTES
i. Methodology
ii. Sample details
iii. Confidence level & margin of error
iv. Validation & quality
v. Discarded answers breakdown
vi. Row data sample
SURVEY DETAILS
User segmentation
Millenials (18-35 years old)
Gen X (36-49 years old)
Baby Boomers (50-65 years old)
Seniors (66-80 years old)
Countries
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Uruguay
Venezuela
Methodology
RankingsLatAm conducted this online survey between December 2 and December 12 to gain insights into the overall attitudes and perceptions in cryptocurrencies in Latin America.
The survey polled a sample of 5762 people in 18 countries (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela).
The survey results are based on a sample of verified respondents. All responses were collected anonymously using RankingsLatAm’s proprietary respondent validation process to ensure authenticity and eliminate duplicates or automated submissions. Results were weighted by country and age to reflect the regional crypto adoption structure. Respondents were screened using eligibility, attention, and consistency filters to ensure a high-quality and reliable sample.
Of 5762 initial responses, 940 were discarded due to incomplete or inconsistent answers, ensuring the reliability of the final dataset of 4822 valid responses. Survey results, research, and recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice.
Data and/or recommendations should be independently evaluated in light of your specific business needs and any applicable laws and regulations. RankingsLatAm is not responsible for your use of the survey results, research or recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.