The 2025 RankingsLatAm Cryptocurrency Ownership Demographics Report delivers a comprehensive snapshot of who is driving the crypto market in Latin America and how adoption is evolving. Based on an online survey conducted by RankingsLatAm between December 16, 2025 and January 9, 2026, the findings illuminate the demographic contours of crypto ownership across 18 Latin American countries.
The survey polled a verified sample of 12,916 respondents from Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. All responses were collected anonymously and processed using RankingsLatAm’s proprietary validation and weighting methodologies, including eligibility, attention, and consistency filters to ensure data reliability, while weighting by country and age reflects the regional crypto adoption structure.
The results affirm that cryptocurrency adoption in Latin America continued to grow solidly in the fourth quarter of 2025, with all 18 countries in the region reporting quarterly increases in unique users of crypto wallets or exchanges.
The net increase across December 2025 compared with September 2025 totaled 5.3 million new unique users, a sign of the broad-based and ongoing expansion of crypto engagement across the region. Significant absolute growth was seen in Brazil (1.68 million), Mexico (0.86 million), Argentina (0.7 million), Peru (0.69 million), and Colombia (0.6 million), with even smaller markets like Chile, Bolivia, and Uruguay contributing positive gains.
The overall regional crypto user base reached 79 million unique users by the end of 2025, underscoring Latin America’s status as one of the fastest-growing crypto regions globally and complementing broader research showing strong region-wide adoption trends.
Analyzing adoption through the lens of age demographics reveals clear patterns in who is driving the market. Among the generational cohorts, Millennials (aged 18–35) are the most engaged segment region-wide, closing 2025 with an average adoption rate of 26% across the Latin American sample. In specific countries, Millennials’ adoption is notably higher: Argentina at 37.2%, Brazil at 35.8%, and Venezuela at 26.4%. These figures indicate that younger adults are disproportionately shaping crypto demand and usage in Latin America, likely reflecting higher digital fluency, greater willingness to explore alternative financial assets, and active roles in remittances, savings strategies, and decentralized financial services.
In contrast, Senior adoption (ages 66–80) remains relatively limited, with a regional average of only 4.2% by the end of 2025. This divergence highlights that older adults, while increasingly familiar with digital financial services, have been slower to adopt cryptocurrencies at scale. The generational gap emphasizes that the core driving forces behind the region’s crypto market are concentrated among younger and middle-aged cohorts, who are leveraging digital assets both for financial inclusion and as tools to manage real economic challenges.
Understanding these demographic dynamics is critical because they show who is driving crypto adoption and use across Latin America. Millennials and Gen X adults are not only the most active groups but also the primary engines of growth, shaping wallet and exchange user statistics and influencing product development in the ecosystem. Their engagement propels innovation, while the continued but slower uptake among older cohorts suggests ongoing opportunities for education, tailored products, and broader financial integration.
RankingsLatAm’s 2025 cryptocurrency ownership demographics report thus offers essential insights into the evolving face of crypto users in Latin America. By combining rigorous sampling with detailed age segmentation and regional growth analysis, the report highlights that crypto adoption is not only expanding in numbers but also being driven by distinct demographic trends that have profound implications for market strategies, policy conversations, and future adoption trajectories in the region.