LATIN AMERICA BANKING AND FINTECH APP USER SATISFACTION SURVEY

The largest independent user satisfaction benchmark of banking and fintech apps in Latin America.

What we ask users

Respondents are asked about the complaints and frustrations they experience when using Apps; the strengths and positive experiences that make an app stand out; the features they value most, such as speed, usability, customer support, security, and rewards; as well as their overall satisfaction and likelihood of recommending the app to others.

This approach provides rich qualitative feedback directly from users, helping identify not only whether users are satisfied, but why they feel that way.

300+ Apps included in 18 countries (June 2026 edition)

ARGENTINA
BOLIVIA
BRAZIL
CHILE
COLOMBIA
COSTA RICA
ECUADOR
EL SALVADOR
GUATEMALA
HONDURAS
MEXICO
NICARAGUA
PANAMA
PARAGUAY
PERU
DOMINICAN REPUBLIC
URUGUAY
VENEZUELA

Would you like a specific App to be included in future editions of this report? Please contact us with your suggestion, and we will gladly consider it for evaluation.

Versions Available. Instant download. 

Free Version: Explore an overview of the market and see how the survey is structured. This version provides a preview of the format, methodology, and presentation used in the Benchmark Report and the Corporate and Enterprise Surveys, helping you understand the report’s organization and key features.

LatAm Benchmark 300+ Apps: Download a comprehensive database instantly after purchase and access detailed survey data and benchmarking metrics for each app included in the study.

Corporate Survey: Includes the LatAm Benchmark 300+ Apps database plus insights from top-performing app success cases across the region.

Enterprise Survey: Includes the LatAm Benchmark 300+ Apps database, insights from top-performing app success cases, and a customized ad hoc benchmark analysis tailored to your organization’s needs.

How the APS© works

At the core of the study is the App Popularity Score (APS)© a metric designed to go beyond simple App ratings and review counts.

The App Popularity Score© (APS) is an exclusive user-experience metric developed from our proprietary surveys of mobile app users across Latin America. It is a comprehensive metric that shows how users really feel about an App

Unlike traditional app store ratings, the APS© is designed to capture both quantitative and qualitative insights about how users truly perceive and experience Apps.

Our surveys are conducted regularly and consistently over time, allowing us to: Measure current user perception of each App in a given country; track performance trends over time, identifying improvements or deteriorations in user experience and compare apps against the APS Benchmark, a reference level representing the performance typically achieved by the highest-rated apps in a given industry and country, according to users themselves

Survey Methodology

RankingsLatAm conducted this online survey to gain insights into user attitudes, perceptions, and experiences regarding Banking and Fintech Apps.

The study was conducted through an online consumer panel. Participants were screened to include individuals who actively use one or more financial applications on a regular basis. The survey collected information regarding preferred finance apps, user frustrations and complaints, perceived strengths and valued features, and satisfaction levels for frequently used applications. 

Panel members responses were received. Following screening, survey completion, and data quality validation procedures valid responses were obtained. The final sample size of completed interviews provides an estimated statistical margin of error of ±3.1% at a 95% confidence level under maximum variability assumptions (p=50%). This level of precision provides a solid basis for comparative analysis across financial applications and for identifying key user perception trends.

Results should be interpreted considering that online panel studies use a non-probability sampling approach; therefore, the stated margin of error represents an estimated statistical reference rather than an exact population parameter.

Learn more about RankingsLatAm's Survey Methodology

Survey Questionnaire

Our online survey is designed to be completed in approximately 3–5 minutes, maximizing completion rates while capturing respondents' preferences, satisfaction, complaints, and perceptions of app features. The questionnaire has been intentionally kept concise and optimized to ensure high-quality panel responses. It is available in Spanish, Portuguese, or English, depending on each panel member's language preference.

Thank you for participating in this survey. We would like to understand your experience with banking and fintech Apps. Your responses will remain confidential and will be analyzed only in aggregate form.

i. Please enter your RankingsLatAm Panel Passport ID.

1. Which banking or fintech apps do you currently use or have used during the past month?
2. Which app do you use most frequently?
3. What is your overall opinion of {App selected for evaluation from the respondent's frequently used apps, according to survey quota requirements}?
3.1. Why?
4. Overall, how satisfied are you with this app?
5. What do you value most about this app? Please provide one example if possible.
6. What are the biggest frustrations or problems you have experienced with this app? Please provide one example if possible.
7. How likely are you to recommend this app to a friend or family member? (Scale: 1–10)
8. In one sentence, what do you like most about this app?
9. In one sentence, what is the main improvement you would like to see in this app?
10. Do you have any additional comments or suggestions?

Join RankingsLatAm's Survey Panel

Our Panel is built on a simple principle: your answers matter, and they create real impact. By participating, you become part of the only independent and neutral analysis of finance, insurance and crypto behavior in Latin America. Your responses directly inform fintech companies, banks, insurers, technology providers, and regulators who use our research to improve products, services, and user experiences across the region. Learn more.

Terms of Use

Survey results, research, and recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Data and/or recommendations should be independently evaluated in light of your specific business needs and any applicable laws and regulations. RankingsLatAm is not responsible for your use of the survey results, research or recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.

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