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EWALLET USER SURVEY IN ARGENTINA. PREFERENCES, BEHAVIORS AND ADOPTION


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2023-Q4 EXCEL DATABASE DOWNLOAD 

Comprehensive statistics. Market share by Company. User´s motivations and preferences by age group (millenials, Gen X, Baby boomers and Seniors). 

TABLE OF CONTENTS

1. eWallets in Argentina: Market share by company ($ and transactions) (2023.Q4) 

2. eWallet continuous usage index (2020.Q1 - 2023.Q4)

3. Customer satisfaction (2020.Q1 - 2023.Q4)

4. Customer loyalty (2020.Q1 - 2023.Q4)

5. Perceived security  (2020.Q1 - 2023.Q4)

6. Performance index (easy-to-use) (2020.Q1 - 2023.Q4)

7. Price index (2020.Q1 - 2023.Q4)

User segmentation  
Millenials (18-35 years old)
Gen X (36-49 years old)
Baby Boomers (50-65 years old)
Seniors (66-80 years old)

Companies 

BIND PAGOS - CUENTA DNI - DIGIFIN - GETNET - FISERV - MERCADO PAGO - MODO - NARANJA X - PAYWAY - PVDS - PERSONAL PAY - PLUS PAGOS - PREX - UALA - Others