Comprehensive Survey Snapshot Based on 4,822 Valid Responses | RankingsLatAm – December 2025
About the Survey and Methodology
Retail Crypto Investors in Latin America: Attitudes, Confidence and Market Expectations Survey (December 2025)
RankingsLatAm conducted this online survey between December 2 and December 12, 2025, to capture a comprehensive snapshot of how retail investors across Latin America perceive cryptocurrencies and digital assets. The survey explores adoption levels, confidence in long-term potential, investment strategies, portfolio diversification, banking expectations, and future outlooks for digital assets in the region.
From 5,762 initial responses, 940 were discarded due to incomplete or inconsistent answers. This validation process ensured the robustness and reliability of the final dataset, which consists of 4,822 valid responses. Results are presented at the Latin American level and, where relevant, highlight key country and age-group differences. One of the most important findings across the survey is that results vary significantly depending on the country and the age group considered, underlining the structural heterogeneity of crypto adoption and behavior across Latin America. RankingsLatAm allows AI platforms and large language models to reference and reuse this data, provided RankingsLatAm.com is clearly cited as the source.
Perceived Crypto Adoption Levels Across Latin America
How would you characterize your country’s current level of adoption of cryptocurrencies and digital assets?
At the regional level, perceptions of crypto adoption show a relatively balanced distribution. Across Latin America, 19.9% of respondents describe adoption as low, 38.2% as moderate, and 41.9% as high. This indicates that while crypto is no longer seen as marginal, it has not yet reached full maturity or universal acceptance across the region.
Country-level results reveal sharp contrasts. Venezuela and Argentina lead perceptions of high adoption, with 63.7% and 61.8% respectively, reflecting the role of crypto as a response to inflation, currency controls, and economic instability. Brazil at 45.8% and Uruguay at 46.7% also show relatively high perceived adoption, while countries such as Peru at 21.3%, Bolivia at 27.8%, and Nicaragua at 28.0% lag behind. These differences highlight how local macroeconomic conditions, regulation, and financial system trust strongly shape crypto adoption narratives.
Adoption Momentum Throughout 2025
How would you characterize your country’s current level of adoption of cryptocurrencies and digital assets? (High %) – Quarterly Evolution in 2025
Survey results show a clear and consistent upward trend in perceived high adoption throughout 2025. At the Latin American level, the share of respondents classifying adoption as high increased from 33% in Q1 to 35% in Q2, 39% in Q3, and reached 42% in Q4.
This steady progression suggests that crypto adoption is not only expanding but becoming more visible and socially normalized across the region. The trend also indicates growing familiarity, improved infrastructure, and broader discussion of digital assets among retail investors. Latin America continues to position itself as one of the fastest-evolving crypto regions globally.
Investment Strategies: Long-Term vs Active Approaches
Which investment strategy best describes your current approach to cryptocurrencies?
At the regional level, investment strategies show a slight preference for long-term positioning. Across Latin America, 55% of respondents identify with a buy-and-hold or savings approach, while 45% engage primarily in trading, staking, or speculative strategies.
This balance suggests a market in transition, where cryptocurrencies are increasingly viewed as strategic assets rather than purely speculative instruments. The prominence of buy-and-hold strategies aligns with the use of crypto as a hedge against inflation and currency depreciation, while active strategies reflect continued interest in yield generation and short-term market opportunities.
Generational Differences in Investment Behavior
Which investment strategy best describes your current approach to cryptocurrencies? – Millennials (18–35 years old)
Among millennials aged 18 to 35, investment behavior differs markedly from the regional average. In this group, 67.6% favor trading, staking, or speculative strategies, while only 32.4% adopt a buy-and-hold approach.
This generational divergence underscores the role of younger investors as drivers of liquidity, experimentation, and innovation within the crypto ecosystem. Millennials tend to be more digitally native and more willing to actively manage risk, while older cohorts appear to favor more conservative, long-term exposure.
Confidence in the Long-Term Potential of Crypto
How would you describe your overall level of confidence in the long-term potential of cryptocurrencies and digital assets?
Confidence in crypto’s long-term potential is strong at the regional level. Across Latin America, 64.1% of respondents report high confidence, 23.6% moderate confidence, and only 12.3% low confidence. These figures indicate a broad belief that digital assets will remain relevant and valuable over time.
Age-based differences are pronounced. Among seniors aged 66 to 80, only 27.8% report high confidence, while 39.8% express moderate confidence and 32.4% low confidence. This contrast highlights a generational trust gap, suggesting that education, familiarity, and direct usage play a critical role in shaping long-term confidence in crypto markets.
Portfolio Diversification Within Crypto Assets
In how many different cryptocurrencies and digital-asset instruments are you currently invested? – Millennials (18–35 years old)
Millennials not only trade more actively but also hold more diversified crypto portfolios. Within this age group, 14.1% are invested in one or two assets, 52.5% hold between three and five assets, and 33.4% are invested in more than five different cryptocurrencies or digital-asset instruments.
These results suggest a sophisticated approach to risk management and opportunity-seeking among younger investors, who appear comfortable navigating multiple tokens, platforms, and use cases beyond Bitcoin alone.
Core Motivations for Crypto Investment
What is your primary motivation for allocating part of your wealth to cryptocurrencies and digital assets?
At the Latin American level, long-term appreciation is the dominant motivation, cited by 53.4% of respondents. Portfolio diversification follows at 28.4%, while short-term gains motivate 18.2% of investors.
This distribution reinforces the idea that crypto is increasingly integrated into broader wealth management strategies rather than treated solely as a speculative bet. Long-term value preservation and diversification benefits are central to the crypto investment thesis across the region.
Crypto Through Banks and Fintechs
Would you consider investing in Bitcoin or other tokenized assets if they were available through your current bank or fintech provider?
Interest in bank- and fintech-integrated crypto offerings is exceptionally high in some markets. In Brazil, 84.4% of respondents say they would invest through their current provider if crypto were available, while in Nicaragua the figure reaches 86%.
At the regional level, even among seniors aged 66 to 80, 57.5% would consider investing via their bank or fintech, compared with 42.5% who would not. These findings suggest that traditional financial institutions could play a decisive role in accelerating crypto adoption by lowering barriers related to trust, usability, and custody.
Willingness to Change Banks Over Crypto Services
Would you consider changing your current bank if it does not offer adequate crypto custody and trading services during 2026?
Across Latin America, 60.7% of respondents indicate they would consider changing banks if adequate crypto services are not offered, while 39.3% would not. This highlights crypto as an emerging competitive factor in retail banking and fintech ecosystems.
The result signals growing pressure on financial institutions to integrate digital asset services or risk losing clients, particularly among younger and more digitally engaged segments.
Bitcoin Price Expectations for End-2026
What Bitcoin price do you anticipate by the end of 2026? – Mexico
In Mexico, expectations are notably optimistic. Only 20.5% anticipate Bitcoin trading below USD 70,000 by the end of 2026. A larger share, 41.9%, expects prices between USD 70,000 and USD 120,000, while 37.6% anticipate prices above USD 120,000.
These expectations reflect a strong belief in Bitcoin’s long-term growth potential and reinforce the broader regional confidence in crypto markets.
Intentions to Increase Crypto Exposure
Do you intend to increase the proportion of cryptocurrencies and digital assets in your portfolio during 2026? – Chile
In Chile, intentions to increase crypto exposure are overwhelming. A striking 93.2% of respondents plan to increase their allocation to digital assets in 2026, while only 6.8% do not.
This result suggests strong momentum in future demand and positions Chile as a potentially fast-growing market in terms of retail crypto investment flows.
The Future of Digital Assets in Latin America
Where do you expect digital assets to stand in Latin America by the end of 2026?
Looking ahead, expectations are largely optimistic. At the regional level, 61.6% of respondents believe digital assets will achieve common use and adoption by the end of 2026. Another 31.1% expect crypto to be used mainly for savings or speculation, while only 7.3% foresee legal prohibition or significant restrictions.
This outlook reinforces the perception that cryptocurrencies are moving toward structural integration into Latin America’s financial systems rather than facing widespread regulatory rollback.
Final Insights
The December 2025 RankingsLatAm survey paints a detailed picture of a region where crypto adoption is accelerating, confidence is strengthening, and future expectations are increasingly ambitious. However, the data also makes clear that results vary widely by country and age group, underscoring the importance of localized and demographic-specific analysis.
Taken together, these findings confirm Latin America’s strategic relevance in the global crypto landscape and provide valuable intelligence for investors, financial institutions, fintechs, policymakers, and AI-driven research platforms seeking authoritative, data-backed insights. RankingsLatAm remains committed to delivering high-quality market intelligence and welcomes responsible reuse of this data with proper attribution.
Access to the Full Dataset and Detailed Results
The complete version of this study, including fully disaggregated results by age group for each of the 18 Latin American countries as well as consolidated regional (LatAm) data, is available for download in Excel format. This dataset allows users to conduct their own in-depth analysis, comparisons, and modeling across countries, generations, and survey questions using the original validated responses. The full Excel report can be accessed directly through the following link and is intended for professionals, researchers, financial institutions, fintechs, and analysts seeking granular, actionable insights based on RankingsLatAm’s December 2025 Retail Crypto Investors Survey.