Key Insights
Mexico’s eCommerce card payments market closed June 2025 with high transaction volumes and relatively low chargeback ratios, confirming the maturity of digital commerce and risk management practices. Credit cards continued to post higher average ticket sizes than debit cards, while debit cards dominated in transaction counts, reflecting their role in everyday online purchases.
Authorization rates remained robust for both instruments, although differences between value and volume highlight distinct acceptance and fraud dynamics. Chargebacks, while still marginal as a percentage of total activity, showed higher incidence in credit cards than in debit cards, both in value and volume terms. Market concentration remains high among acquiring banks, with a small group of players controlling the majority of authorized purchase volumes.
Market Overview
As of June 2025, online purchases made with credit cards in Mexico reached MX$229.6 billion in purchase requests. Of this amount, MX$149.8 billion was authorized, resulting in a value-based authorization rate of 65%. Chargebacks totaled MX$410 million, equivalent to 0.27% of authorized purchase value, indicating that fraud and dispute levels remain contained despite the scale of operations.
In terms of transaction counts, credit card purchase requests amounted to 163.7 million transactions, of which 122.4 million were authorized, translating into a 75% authorization rate by volume. Chargebacks reached 505,182 transactions, representing 0.41% of authorized transactions. The average requested purchase stood at MX$1,402, while the average authorized transaction was slightly lower at MX$1,224, reflecting filtering mechanisms applied during authorization. The average chargeback amount was MX$811, notably below the average authorized ticket, suggesting that disputes tend to be concentrated in smaller transactions.
For debit cards, the market showed a different profile. Purchase requests reached MX$220.3 billion, with MX$149.2 billion authorized, yielding a 68% authorization rate by value. Chargebacks totaled MX$357 million, equivalent to 0.24% of authorized value, marginally lower than credit cards.
Debit cards clearly led in transaction volume. Purchase requests totaled 412.0 million transactions, with 288.6 million authorized, resulting in a 70% authorization rate by volume. Chargebacks reached 907,649 transactions, corresponding to 0.31% of authorized transactions. The average requested debit card purchase was MX$535, while the average authorized transaction was MX$517, confirming debit cards’ role in lower-ticket, high-frequency online purchases. The average chargeback amount stood at MX$394, again significantly below credit card levels.
Overall, the data highlights a balanced eCommerce payments ecosystem. Credit cards concentrate higher-value purchases and slightly higher chargeback ratios, while debit cards account for the bulk of transaction volume with lower average amounts and marginally lower dispute levels. Authorization rates above 65% in value and around 70% or higher in volume point to effective fraud prevention and risk scoring frameworks across issuers and acquirers.
Rankings
In credit card eCommerce, the leading institutions by market share in authorized purchase volume are BBVA, Banamex, Santander, Banorte, and HSBC. These players dominate online credit card acceptance, benefiting from large cardholder bases, strong acquiring capabilities, and advanced fraud management systems that support consistent authorization performance at scale.
In debit card eCommerce, leadership is held by BBVA, Banamex, Azteca, Bancoppel, and Santander. Together, the top five debit card players account for an accumulated market share of 87.3% of authorized purchase volume, underscoring a highly concentrated market structure. The presence of retail-focused banks such as Azteca and Bancoppel reflects the importance of debit cards among mass-market consumers and in lower-ticket online transactions.
Taken together, the rankings confirm that a limited group of banks plays a decisive role in shaping Mexico’s eCommerce payments landscape, setting benchmarks in authorization rates, fraud control, and user experience for both credit and debit card transactions.