As of the end of June 2024, Brazil’s personal banking sector recorded a total of 287.4 million active clients. Compared to the previous quarter, this represents a growth of 2.5%, while the year-over-year increase stands at 8.6%. Additionally, the number of credit transactions reached 758.7 million, marking a quarterly rise of 4.5% and a significant 13.9% annual increase.
In terms of market share, Nubank leads with 20% of the active client base. Itau follows with 10.9%, then Bradesco at 9.4%, and both Caixa Econômica Federal and Santander hold equal shares of 7.1%. Rounding out the top ten in market share are BB, BTG Pactual, Banco CSF C6 Bank, and BMG. Together, these ten institutions control 68.3% of the client market.
Some competitors have experienced notable growth in market share based on client acquisition. Neon gained an additional 0.42 market share percentage points, followed by Banco Original with an increase of 0.32 percentage points. MercadoPago/MercadoLibre grew by 0.23 percentage points, while Will Bank and Facta Financeira posted gains of 0.19 and 0.15 percentage points, respectively.
Examining growth in credit transaction market share, DMCard leads with an increase of 0.61 percentage points. Banco Original follows closely with a gain of 0.60 percentage points, while both Neon and Nubank recorded increases of 0.49 percentage points. Will Bank also saw an strong expansion, capturing an additional 0.28 percentage points in the credit transactions segment.
