Consumer Lending in Brazil: Market Size, Growth, and Competitive Landscape as of December 2024
This report presents an overview of the consumer lending market in Brazil based on the most recent market research updated to December 2024. The analysis includes the number of clients with at least one active credit product, such as loans, credit cards, and/or debit cards, as well as the number of credit operations of any kind, including automatic renewals and refinancing. Both clients and operations are counted without deduplicating individuals who may hold multiple simultaneous credit products. The dataset compiles quarterly information from all market participants since 2014.
Retail Banking in Brazil 2014-2024 - Customers and Credit transactions by competitor (Excel dataset)
This research offers a comprehensive view of the evolution of Brazil’s consumer credit market over the past decade, with updated data to December 2024 and detailed information by competitor since 2014.
Market size and trends (2014-2024)
As of December 2024, the number of clients with consumer credit in Brazil reached 299.6 million. This represents a quarterly growth of 2.5% and an annual increase of 9.6%. The total number of credit operations stood at 822.3 million, with a quarterly growth of 3.0% and an annual rise of 19.5%.
Comparing the market’s performance over the last ten years, there has been an increase of 181 million clients with consumer credit since 2014, which represents a 154% growth over the decade. The number of active credit operations at year-end also grew by 281 million, showing the same decade-long growth rate of 154%.
Competitors, leaders and rankings
The top ten competitors by market share in number of clients as of December 2024 were Nubank, Itaú, Bradesco, Santander, Caixa Econômica Federal, Banco do Brasil (BB), Banco CSF S.A., BTG Pactual | Pan, C6 Bank, Banco Original, and Inter. These ten institutions together accounted for 64.88% of all clients with consumer credit products.
When analyzing the variation in client market share from December 2023 to December 2024, the companies that gained the most market share in terms of number of clients were Master with a gain of 1.67 percentage points, followed by Nubank with 1.49 points, Mercado Crédito Sociedade de Crédito, Financiamento e Investimento S.A. with 0.93 points, Mercadopago.com Representações Ltda. with 0.70 points, Neon with 0.53 points, Bradesco with 0.47 points, DMCard with 0.40 points, Crefisa with 0.32 points, BRB with 0.25 points, and Banco Inbursa S.A. with 0.14 points. These ten players together represented 38.9% of the total client base.
In terms of growth in market share by number of credit operations between December 2023 and December 2024, the leaders were PicPay with a gain of 2.97 percentage points, Nubank with 2.45 points, Master with 1.91 points, Inter with 0.82 points, Mercado Crédito Sociedade de Crédito, Financiamento e Investimento S.A. with 0.78 points, Neon with 0.59 points, Bradesco with 0.41 points, PagBank-PagSeguro with 0.34 points, BRB with 0.31 points, and Facta Financeira S.A. - Crédito Financiamento e Investimento with 0.29 points.