Ecuador acquiring networks: credit and debit cards performance analysis - 2024.10 Rankings

  

     

 Banco Diners Club commands nearly half of the total market share in volume and transaction count. Produbanco and Banco del Pacífico lead the mid-tier with diverse transaction profiles. Smaller banks maintain niche roles with limited but strategic contributions to the ecosystem.

  

Market analysis

Ecuador’s acquiring network for credit and debit card transactions reflects a highly concentrated market, with a few financial institutions dominating both transaction volumes and value. The total volume processed through acquiring networks by October 2024 reached $13,129.5 million, with Banco Diners Club leading the market. Its processed volume of $6,323.6 million represents nearly half of the total market, emphasizing its position as a dominant player in the acquiring ecosystem. The bank also leads in transaction count, registering 123.7 million transactions, which is over 40% of the total 299.4 million transactions

  

Produbanco ranks second with a total acquiring volume of $1,605.3 million. Although significantly trailing Banco Diners Club, its performance underscores its status as a key market participant. Produbanco handled 49.4 million transactions, reinforcing its strategic role in the payment network. In terms of efficiency, the average transaction size for Produbanco stands at approximately $32.5, highlighting its orientation toward higher-value transactions compared to other banks below its rank.

  

Banco del Pacífico follows closely with $1,463.6 million in acquiring volume and 30.3 million transactions. While it ranks third in volume, its transaction count is lower than Produbanco, reflecting a slightly higher average transaction value of $48.3. This contrasts with Banco Internacional, which processed $925.8 million in volume across 32.4 million transactions. Banco Internacional’s transaction size averages $28.6, positioning it as a player focused on lower-value but more frequent transactions.

     

Banco Guayaquil and Banco Bolivariano occupy the mid-tier of the ranking. Banco Guayaquil processed $1,274.2 million in volume through 23.4 million transactions, resulting in an average transaction value of $54.5. Banco Bolivariano’s $1,030.2 million volume and 27.9 million transactions yield an average transaction size of $36.9, suggesting a more balanced portfolio of high- and low-value transactions.

   

The performance of smaller banks, including Banco del Austro, Banco Solidario, Banco Machala, and Banco Amazonas, reveals a limited but focused presence in the acquiring market. Banco del Austro, with $355.4 million in volume and 9 million transactions, maintains a steady performance with an average transaction size of $39.5. Banco Solidario processed $87.1 million with 1.9 million transactions, showing a lower average transaction size of $45.8. Banco Machala and Banco Amazonas, with $51.3 million and $13.1 million in acquiring volumes respectively, handled minimal transaction counts of 1 million and 0.4 million, reflecting their niche market roles.

    

Overall, the data highlights the dominance of a few major players, with Banco Diners Club commanding an outsized share of both transaction volume and count. The disparity between the top-tier institutions and smaller banks underscores the concentrated nature of Ecuador’s acquiring network, which is likely influenced by brand loyalty, infrastructure investments, and partnerships within the payment ecosystem. The variations in transaction sizes among the banks further illustrate differing strategies and customer profiles, ranging from high-value corporate transactions to frequent, lower-value consumer purchases. This detailed understanding of the market dynamics provides valuable insights for stakeholders aiming to navigate Ecuador’s evolving payment landscape.