COLOMBIA BANKING AND FINTECH APP USER SATISFACTION RANKING

What we ask users

Respondents are asked about the complaints and frustrations they experience when using Apps; the strengths and positive experiences that make an app stand out; the features they value most, such as speed, usability, customer support, security, and rewards; as well as their overall satisfaction and likelihood of recommending the app to others.

This approach provides rich qualitative feedback directly from users, helping identify not only whether users are satisfied, but why they feel that way.

Apps included (June 2026 edition)

 BANCA MOVIL GNB SUDAMERIS 
 BANCO AGRARIO 
 BANCO CAJA SOCIAL 
 BANCO DE BOGOTA 
 BANCO DE OCCIDENTE MOVIL 
 BANCO FALABELLA COLOMBIA 
 BANCO POPULAR COLOMBIA 
 BBVA COLOMBIA 
 DALE! COLOMBIA 
 DAVIPLATA 
 ITAU COLOMBIA 
 LULO BANK 
 MERCADO PAGO 
 MI BANCOLOMBIA 
 MOVII 
 NEQUI COLOMBIA 
 NU COLOMBIA 
 PAYPAL 
 REVOLUT 
 TUYA 
 UNO 

Would you like a specific App to be included in future editions of this report? Please contact us with your suggestion, and we will gladly consider it for evaluation.

Two Versions Available. Instant download. 

Free Version: Explore an overview of the market and see how the Premium Report is structured. This version gives you a preview of the format and presentation used in the Premium Report, allowing you to understand its organization and features. 

Premium Version: Download a comprehensive database instantly after purchase and dive deeper into detailed data for each App included in the survey. 

How the APS© works

At the core of the study is the App Popularity Score (APS)© a metric designed to go beyond simple App ratings and review counts.

The App Popularity Score© (APS) is an exclusive user-experience metric developed from our proprietary surveys of mobile app users across Latin America. It is a comprehensive metric that shows how users really feel about an App

Unlike traditional app store ratings, the APS© is designed to capture both quantitative and qualitative insights about how users truly perceive and experience Apps.

Our surveys are conducted regularly and consistently over time, allowing us to: Measure current user perception of each App in a given country; track performance trends over time, identifying improvements or deteriorations in user experience and compare apps against the APS Benchmark, a reference level representing the performance typically achieved by the highest-rated apps in a given industry and country, according to users themselves

Survey Methodology

RankingsLatAm conducted this online survey to gain insights into user attitudes, perceptions, and experiences regarding Banking and Fintech Apps in Colombia.

The study was conducted through an online consumer panel. Participants were screened to include individuals who actively use one or more financial applications on a regular basis. The survey collected information regarding preferred finance apps, user frustrations and complaints, perceived strengths and valued features, and satisfaction levels for frequently used applications. 

A total of 3582 panel members responses were received. Following screening, survey completion, and data quality validation procedures, 2654 valid responses were obtained, resulting in an effective valid response rate of approximately 74%. 

The final sample size of completed interviews provides an estimated statistical margin of error of ±3.1% at a 95% confidence level under maximum variability assumptions (p=50%). This level of precision provides a solid basis for comparative analysis across financial applications and for identifying key user perception trends.

Results should be interpreted considering that online panel studies use a non-probability sampling approach; therefore, the stated margin of error represents an estimated statistical reference rather than an exact population parameter.

Learn more about RankingsLatAm's Survey Methodology

Survey Questionnaire

Our survey is designed as a short survey of about 3–5 minutes, maximizing completion rates while still capturing preference, satisfaction, complaints, and feature perception. We kept the questionnaire concise and optimized for panel response quality. All answers remain confidential and will only be analyzed in aggregate form. 

Banking & Fintech Apps User Perception Survey – June 2026 Questionnaire

Thank you for participating in this survey. We would like to understand your experience with Banking and Fintech Apps.

1. Which Apps do you currently use or have used in the last 3 months? 

2. Which App do you use most frequently? 

3. What do you think about {App to test to reach survey quota, selected from frequently used Apps}

3.1. Why? 

4. Please rate your overall satisfaction with this App you use regularly.

5. What do you value most in this App? Can you recall one example? 

6. What are the biggest frustrations or problems you experience with this App? Can you recall one example? 

7. Thinking about this App, how likely are you to recommend it to friends or family? 

8. In one sentence, what is the main thing you like most about this App?

9. In one sentence, what is the main improvement you would like to see?

10. Demographic information: 

Gender: ○ Male ○ Female ○ Prefer not to answer ○ Other

Age: ○ 18–24 ○ 25–34 ○ 35–44 ○ 45–54 ○ 55+

Region: ○ Bogota ○ Other urban areas ○ Interior rural areas

Join RankingsLatAm's Survey Panel

Our Panel is built on a simple principle: your answers matter, and they create real impact. By participating, you become part of the only independent and neutral analysis of finance, insurance and crypto behavior in Latin America. Your responses directly inform fintech companies, banks, insurers, technology providers, and regulators who use our research to improve products, services, and user experiences across the region. Learn more.

Terms of Use

Survey results, research, and recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Data and/or recommendations should be independently evaluated in light of your specific business needs and any applicable laws and regulations. RankingsLatAm is not responsible for your use of the survey results, research or recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.

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