The private banking sector in Ecuador has demonstrated solid year-on-year growth and a relatively stable competitive landscape, according to the latest edition of MonitorLatAm. The report, based on financial statements and regulatory data from the Superintendence of Banks of Ecuador, highlights key performance indicators for the country’s principal private banks as of March 2025.
Total assets held by private banks reached USD 70.7 billion, marking a 15.7% increase compared to March 2024. Liabilities grew even more strongly, rising by 16.8% to USD 63.7 billion. Meanwhile, equity expanded more moderately, increasing by 6.1% to USD 6.84 billion. Net income for the sector amounted to USD 172 million, representing an 18.4% year-over-year increase and reflecting improved profitability across several leading institutions.
Private Banks in Ecuador March 2025 market overview (PDF)
Private Banks in Ecuador 2022-2025 (Excel dataset)
Market Overview
Banco Pichincha leads the sector in net income generation, reporting USD 54.2 million in results. It is closely followed by Banco del Pacífico with USD 51.1 million and Banco Guayaquil with USD 28.8 million. Other institutions with notable performance include Banco Bolivariano (USD 15.0 million), Banco Internacional (USD 14.9 million), Produbanco (USD 14.6 million), and Diners Club (USD 9.4 million). The ranking is completed by Banco del Austro (USD 4.5 million) and Banco General Rumiñahui (USD 3.9 million).
In terms of market share by total assets, Banco Pichincha remains the clear leader with a 28.81% share, followed by Banco del Pacífico (12.67%), Banco Guayaquil (12.41%), Produbanco (11.64%), and Banco Bolivariano (7.82%). These top five institutions control nearly three-quarters of all assets held by the private banking sector in Ecuador.
Banco Pichincha also dominates in the consumer credit segment, with a 24.88% market share. It is followed by Banco del Pacífico (17.20%), Diners Club (12.39%), Banco Guayaquil (12.03%), and Produbanco (11.06%). The distribution reflects a high concentration of consumer lending activity among a few key players.
Regarding total deposits, Banco Pichincha again holds the top position with 30.21% of the market, maintaining a significant lead over its competitors. Banco del Pacífico (12.73%), Banco Guayaquil (12.08%), Produbanco (11.63%), and Banco Internacional (7.95%) complete the top five, indicating consistent leadership in deposit-taking capabilities.
The data confirms the resilience and solid performance of Ecuador’s private banking sector. Despite a challenging global economic environment, Ecuadorian banks have managed to expand their balance sheets and improve their profitability, consolidating their positions in a market where leadership remains clearly defined.