At the close of 2023, the payroll loan market in Brazil demonstrated notable shifts in market share among key players. Safra experienced the most significant increase, with a market share growth of 0.46%, bringing its total share to 1.7%, up from 1.2% in September 2023. Santander followed, with its market share increasing by 0.36%, reaching 10.6% from the previous 10.2%.
Banco do Brasil maintained its position at the top, seeing a 0.32% rise in market share to 20.2%, up from 19.9% in September 2023. This reinforces its dominant stance in the market. BTG Pactual also showed growth, with a 0.20% increase in market share, ending the year at 1.7%, up from 1.5%.
Additionally, AGI saw a market share gain of 0.15%, bringing its share to 1.4% from 1.3% in the prior quarter. These figures highlight the dynamic nature of the payroll loan market in Brazil, with various institutions enhancing their market positions through the latter part of the year.
Banco do Brasil maintained its position at the top, seeing a 0.32% rise in market share to 20.2%, up from 19.9% in September 2023. This reinforces its dominant stance in the market. BTG Pactual also showed growth, with a 0.20% increase in market share, ending the year at 1.7%, up from 1.5%.
Additionally, AGI saw a market share gain of 0.15%, bringing its share to 1.4% from 1.3% in the prior quarter. These figures highlight the dynamic nature of the payroll loan market in Brazil, with various institutions enhancing their market positions through the latter part of the year.
