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Insurance distribution channels in Argentina - Rankings 2023.12

Argentina's insurance market has witnessed significant shifts in various key metrics, reflecting both challenges and opportunities within the industry. The evolution of commissions to sales channels serves as a barometer of these changes, shedding light on the strategies adopted by insurers to navigate the complex landscape.
According to data compiled up to December 2023, the volume of insurance premiums experienced robust nominal growth across different segments. Non-life premiums surged by an impressive 184%, while life premiums and retirement insurance premiums rose by 147% and 186%, respectively. This surge contributed to an overall market growth of 180%. 

However, when considering the annual variation net of inflation, a nuanced picture emerges. Non-life premiums saw a decline of 8.5%, while life and retirement insurance premiums experienced steeper drops of 20.1% and 8.0%, respectively. Despite the decline, the overall market managed to maintain resilience, with a moderate decrease of 10%, showcasing the industry's adaptability in the face of economic fluctuations.

One of the most noteworthy trends lies in the evolution of commissions to sales channels, which saw remarkable increases across the board. Commissions to insurance agents soared by 223%, highlighting the pivotal role played by these intermediaries in driving sales and market penetration. Similarly, commissions to bancassurance channels witnessed a substantial nominal growth of 186%, underscoring the importance of partnerships between insurers and financial institutions.
Commissions to insurance agents and brokers market share growth ranking
Commissions to bancassurance and other alliances market share growth ranking
Delving deeper into the market dynamics, the rankings of insurers with the highest growth in commissions unveil interesting insights. In the realm of commissions to insurance agents and brokers, TRIUNFO COOPERATIVA DE SEGUROS LIMITADA secured the top spot with a market share capture of 0.84%, followed closely by LA SEGUNDA COOPERATIVA LIMITADA DE SEGUROS GENERALES and ALLIANZ ARGENTINA COMPAÑIA DE SEGUROS S.A.

On the other hand, in the realm of bancassurance and other sales alliances, ZURICH SANTANDER SEGUROS ARGENTINA S.A. emerged as the leader, capturing a significant market share of 1.89%. QUALIA COMPAÑÍA DE SEGUROS S.A. and CAJA DE SEGUROS S.A. also demonstrated strong performance, signaling the growing importance of strategic partnerships in expanding distribution channels.

Overall, the evolution of commissions to sales channels reflects the dynamic nature of Argentina's insurance market, characterized by growth opportunities, evolving consumer preferences, and strategic collaborations. As insurers continue to adapt to changing market dynamics, the emphasis on leveraging diverse sales channels and fostering fruitful partnerships will remain paramount in driving sustainable growth and ensuring long-term success.
Base de datos de Excel