Credit Card Market in Ecuador - Overview


There are less than 3.4 million credit cards in circulation, which represents a penetration rate of less than 20% among the country´s 17 million population. 

Spending through credit cards continued to increase in the past five years. It rose 36,4% to USD 12.3 billion in 2018 from USD 9 billion in 2014.  

Banco Diners Club, Banco Pacifico and Banco Pichincha remains the largest issuers, accounting for more than 70% on the credit card purchase volume. 

In 2019 (January-July) an amount of USD 7890 million was transacted through 117 million credit card transactions. This resulted into an average credit card amount of USD 67.  

TOP 10 Credit Card Issuers by purchase volume (201907 overview)

TOP 10 Credit Card Issuers by purchase volume (201907 overview)

Annual performance, Purchase Volume, USD millions

 Annual performance, Purchase Volume, USD millions

Annual change in market share, Purchase Volume

Annual change in market share, Purchase Volume

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